State EG.
An online store for State, an Egyptian fashion brand of easy, everyday linen.
- Client
- State EG
- Sector
- Fashion e-commerce
- Delivered
- Online store
- Status
- Live
01The brief
A store that looked like everyone else's.
The client
State is a fashion brand built around easy linen pieces for everyday wear, released in drops.
The problem
Ready-made store templates rarely match a fashion brand's identity. State needed a storefront that felt like the brand, not like a generic shop.
02What we did
A custom storefront on a proven checkout.
- 01
Brand first
A custom store design built around full-bleed lifestyle photography, so the clothes are seen the way the brand shoots them.
- 02
Shopping kept simple
New arrivals, bestsellers and the latest drop are each a click from the homepage.
- 03
A trusted checkout underneath
The brand kept a familiar, reliable checkout and simple catalogue management, so the team can run the store day to day.
- 04
A reason to come back
A newsletter sign-up invites shoppers to hear about new collections first.
03The work
The work, up close.
- 01Mobile, first screen
- 02New arrivals
- 03Drop 01 and newsletter
04Outcome
A store that feels like the brand.
The store is live at state-eg.com.
Visit state-eg.com“The process was smooth, communication stayed clear, and the final result was exactly where it needed to be.”
